Hutch and Spice getting fashionable
Two happenings in mobile industry: Hutch went Pink and Spice decorated itself with multicolors.
Hutch’s old orange theme had a mild soothing effect. Their branding was excellent. Anyway the change to fast colors is expected - it looks great. I know all are saying Hutch went nuts. But if you observe closer you will see that the pink they are using is not that much girly. Its darker and warmer (I love that color) .
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Spice always tried to attach itself with young people. The trasition of their color schemes and the ever famous polka dots is, unfortunately, horrible.
I liked the old look of Hutch. That Orange was really cool. The new Pink looks super smart and chick…but still…
Well, never liked Spice branding much….
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